Friday, June 6, 2014

Dwellwork’s Culture: Town Hall Meeting

I experienced my first town hall meeting yesterday. Being a management major, I am familiar with the concept of one and what its purpose is, but I never really got the full picture until I experienced one. A town hall meeting is a gathering of all the employees from a single company location (e.g. branch or headquarters) that is completely organized by the Company’s head executives. The general theme of a town hall meeting is to refresh the employees on where the Company has been, where they are, and where they are going; the overarching purpose of such a meeting is to create the sensation of buy-in, personal investment, and job satisfaction amongst the Company’s employees.

Now it is one way to define a town hall meeting in all those ways but it is entirely different to be part of one. Dwellwork’s CEO Bob Rosling and CFO Gene Novak centered their presentation on their own company around business and people. They summarized area of the business they excelled in, areas where there was struggle, how they plan on continuing to excel, fix the problem areas, and all while positively reinforcing their business model and core values.


One of my favorite parts was during the people portion of their presentation; they played video displaying employees in each of the Company’s locations that shows the fun and hard-working culture that has been developed over the years. After the heartwarming commemorative video, Bob and Gene continued by honoring some of their most valuable employees.


They both encouraged questions from their employees on any aspect of the business and all questions were answered, both honestly and earnestly, until everyone in the room was satisfied. I felt as if I was sitting in on an investors meeting for a Fortune 500 company from all the things they were saying, “You guys got us where we are today, and we are confident that you all can get us where we want to go”. In that moment I realized that here, at Dwellwork’s, the employees are the investors.

Nick Ferrara
Market Research Intern

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