MAGIC Food Pyramid

MAGIC seems to enjoy using a wide array of food comparisons; the layers of an onion for escalations, a donut to signify controllable aspects of life, and a burger for how to deliver news. Why not take it a step further, I'm going to create a MAGIC food pyramid that will make all your wildest dreams come true. Well, not really, but it should help improve customer service and make it easier to communicate with anyone.


MAGIC steps essentially go through the process of communication, M in the beginning, C at the end. The pyramid I'm suggesting  takes into account the fundamentals of what every MAGIC conversation should have. As the pyramid gets higher and higher, each area builds in importance with the last, with the top being able to create the ultimate experience. However, without the areas in between, the pyramid will break down, increasing the possibility of a tragic experience. So for instance, if someone has a strong knowledge base (meat and dairy), but doesn't have the simple foundations (pasta and cereal) the conversation won't be as magical.


The bottom portion, normally known as the portion for bread, rice, pasta, etc., is the foundation of the pyramid, the basic foods where we get our energy from. In this case, will also be the foundation of our pyramid. The key points in this section are sincerity, empathy, listening, and personable. This is the basic substance of any MAGIC conversation. Even if you mess up every other aspect, if you show you truly do care and tried to help them, they will respond in a positive or less negative matter.


The two middle portions are the fruits and vegetables section. These are important to maintain health, and in this case will maintain a healthy conversation. The key points here are things like formalities, remembering a persons name, to be sorry and apologetic, and to say 'please' and 'thank you'. These things will maintain a healthy conversation, and along with the bottom section in the pyramid, will help create a MAGIC experience.


The upper two portions consistent of meat and dairy items.  These foods are usually associated with muscle and bone health, to be strong if you will. In this case, these two areas will help build us strong communication with the customer, and help them in whatever it is they may need. The key points in this phrase include being able to problem solve, give accurate answers, and educate the customer.  If you don't have the answer, send them over to someone that does. Ask good questions, and be engaged. This is the heart of what everyone wants, if you can do this along with the other sections, you will have a good MAGIC experience.


The final portion, the top, is where the sweets and oils are. Good in moderation, but bad if you have too much, this is the most tricky section, but also the one that can be the most rewarding. The key points in this phrase include to be able to build a rapport with the customer beyond conventional means. Match their tone, if they're serious give them what they want in a very professional matter. If they're a little more loose and maybe initiate some laughter, joke around with them for a minute. Build common ground, maybe talk about the weather outside, a sports team, or if they mention something that you're familiar with, talk about that.  Finally, share their frustration. Tell about a problem you had that was similar, or share their frustration and turn it into something that you could laugh at. NOT EVERY CUSTOMER RELATIONSHIP CAN BE LIKE THIS, HOWEVER.  Do not talk negatively about a specific person or company. Do not get too much off topic. Just as with real sweets and oils, too much of it, or using it at the wrong time, can damage or completely ruin a MAGIC experience. You can have a good experience just by sticking to the other sections of the pyramid.  However, if you can identify with accuracy when to use these techniques, you can create a relationship that truly, truly is MAGIC.


-Frank Hudson